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Best SEO Interview Questions for Job 2021 | Garage Media

Upskill Mock-Interview from the Best SEO Agency India Question Types

“Nothing is impossible. So be it your first day in the kitchen or preparing for your interview at an experienced SEO agency in India you need to be ready to bat in a single ball. Be ready to add more feathers to your hat for 2021.”

 

If Google or any other search engine has ever incited you for its voluminous content storage, then it is better to tag you as an active ‘SEO Aspirant’. If you like to take this up as your career option, digital marketing with the hack of the best SEO Company in India you can call yourself as an SEO Executive in one of the leading brands for the best SEO Agency India. For this, you just need to go through the best SEO interview questions 2021 that will help you to get prepared for your day and get selected from the first round.

Questions You Need to Check for and Get Prepared for it

  • What is SEO and How it is Beneficial for your Business?
  • What are the vital forms of SEO?
  • What is the difference between white-hat, black-hat, and gray hat SEO?
  • What is Cross-Linking and how it is functional?
  • What are rich snippets and How can this affect your business?
  • How much time does it take to rank your site?
  • What is the Broad Core Algorithm Update?
  • What is a Google Penalty and How Dangerous it is for Client’s Business?
  • What is the difference between DA & PA?
  • What is the difference between pogo-sticking and bounce rate?
  • What is Rankbrain?
  • What are doorway pages?
  • What is Google sandbox?
  • What is Funnel in Goals?
  • What do you mean by Latent Semantic Indexing?
  • What do you mean by the term Web Traffic?
  • What are Backlinks?
  • Are Social Media Sites good enough to attract an SEO approach?
  • Which one is important: Quality Content or an Enormous Amount of Backlinks?
  • What is a BERT Algorithm?
  • What things does one need to include for SEO Audit?
  • What is the role of content in SEO?
  • What do you mean by Keyword Stemming and how it is beneficial for SEO?
  • What should be the Meta Title and Description’s Length in SEO?
  • What are the important factors for improving Google Search Rank?
  • What is Search Engine Marketing and how it is different from SEO?
  • What do you mean by SERP and what are the key elements for it?
  • What are the AMP pages in SEO?
  • What is Keyword Density?
  • What are Alt Tags in SEO?

Let’s answer the top mock-up questions asked by the Best SEO Agency India.

Q1. What is SEO and How it is Beneficial for your Business?

Ans. SEO or search engine optimization is the magic word for any business. It has the power to scale your business up over search engines. So, this is a great opportunity to find yourself among your competitors in the online marketplace. As stated by the big SEO agency India, SEO helps businesses to create a digital-friendly environment that helps to qualify more leads and amplify conversion rate. Technically, it is a process of managing traffic from ‘organic’, ‘free’, and ‘natural search results’ and gateways. As added by the best SEO agency of India established in Noida said that there are enumerable benefits. This includes- targets qualified traffic, this is capable of attracting more clicks than PPC, it has a better conversion rate, structures brand awareness, increases sales and leads, and more.

Q2. What are the vital forms of SEO?

Ans. Based on the online techniques, SEO is divided into two segments: On-Page and Off-Page. As the on-page refers to the onsite page layout which includes modifications and enhancement which needs to be done on the landing page. On the other hand, Off-page considers link-building activities for the various content types that are present over other platforms.

With the usage of the On-page and Off-page technique, one can aim for overall site development and strengthen the ties of online branding. If you want to excel in your online business with scaling traffic, you need to hire the best SEO company in India.

Q3. What is the difference between white-hat, black-hat, and gray hat SEO?

Ans. White Hat: As a good student, this follows rules. Through the white hat SEO technique, one only follows ethical tactics and follows search engine guidelines.

Black Hat: This is just the opposite of the White Hat SEO techniques. It includes risky practices which may also lead to putting your sites down by the search engine. This technique mainly frames for quick website upliftment but for longer runs, this technique cannot be used.

Gray Hat: This is somewhat middle of the White and Black SEO technique. So, there is nothing that is perfectly good or perfectly bad. Here, there is nothing that you would willingly want that Google or any other search engine should know. Additionally, there will be nothing that will lead you to get penalized all of a sudden, but there will be a point that situation for that may arise.

Q4. What is Cross-Linking and How it is Functional?

Ans. This is one of the good practices of White Hat SEO. Through this strategy, I can improve the ranking of your website by linking links that come from domain authority or trustworthy sites. This will help to gain traffic to your site as well. Cross-linking is used mainly due to increasing domain authority that maintains high-quality links on 2 websites.

Q5. What are rich snippets and How can this affect your business?

Ans. A rich snippet is that special content comes in a box or in a table over the Google ranking page. Many times, one can find this with a concerning picture that is used in the main content. This helps with click-through from SERP, this also helps with reducing bounce-rate, and magnify conversion rate.

The increased information also leads to a better understanding of what searchers are going to get from your website. This scales up to one website for better content and understanding.

Q6. How much time would you take to rank your site?

Ans. It depends on your website and the business you are catering to. The answer here can stand as a minimum of six months to a maximum of a year. However, previously in 2000, a ranking of the site was quite easy, but with the scaling up of competition, scaling of the site over the search engine has become a bit tricky. Starting from main keywords to related keywords and competitive analysis, everything is taken into account while ranking a site.

Q7. What is the Broad Core Algorithm Update?

Ans. When it comes to updates, SEO experts are concerned because of the drift likely to focus on the visibility and ranking of the site over the search engine. Technically speaking, Broad Core Algorithm Update means the main algorithm which itself has been revamped or optimized. This could include optimizing the way in which things are working for ranking. This further includes how they weigh or interact or form cohesive as a whole.

Q8. What is a Google Penalty and How Dangerous it is for Client’s Business?

Ans. Google penalty is a strict action that is taken by Google against the website that violates the rules and regulations set by Google Webmaster Guidelines. Along with that, there are forms of the spammy content type that calls for taking action by Google. This includes spammy content for blogs, spammy forum threads with content and which appears like an advertisement, a post/profile which seems to be auto-generated, and more.

This is as dangerous as a fire that the best SEO agency India always tries to ward-off. If Google-being the search engine giant has put your website in its bad-books. Then, situations might take longer to normalize. So, if you experience certain things like this, then the alert-bell is for you. This includes-website is not performing well, it is not ranking anymore, PageRank of your website has dropped. The complete website has been removed from the Google cache search result.

Q9. What is the difference between DA & PA?

Ans. Domain Authority or DA is a search engine ranking score developed by Moz that can showcase how a website is to rank on search engine result pages (SERPs). The range for this accounts from one to 100 with scaling scores that is corresponding to a greater ability to rank.

This is calculated by evaluating multiple factors. This includes linking root domains, and a number of the total links, into a single DA score. This received score can be used while comparing websites and receiving the ‘ranking strength’ of the website. This is also kind to include that Domain Authority is not a metric that needs to be used by Google in the context to search rank and has no effect on the SERPs.

PA or Page Authority is a score developed by Moz that predicts the performance of a specific page that will rank on search engine result pages (SERP). Page Authority ranks between one to 100 with higher scores corresponding to greater ability.

PA is based on data from web indexing. This is also related to other factors. This includes- Domain Authority and more. This uses a machine learning model to identify an algorithm that correlates with ranking across the thousand of SERPs which get predicted. This produces page authority that scores using specific calculations.

Q10. What is the difference between pogo-sticking and bounce rate?

Ans. Bounce Rate is defined as the % of the visitors who visit the webpage of your site and leave the webpage without taking an action. A higher bounce rate means that as the person comes to the site, he/she bounces back without having any activity on the page. This may include scrolling, adding to cart, and more. He may bookmark your page or share it over social media, but since he didn’t read much, it is considered as a bounce.

Pogo sticking is like a ping-pong ball. Here, the user performs a search, clicks on the result but quickly clicks back to the search page. This type of activity brings the direct result of immediate dissatisfaction among the marketers which stands as a bad thing.

Q11. What is Rankbrain?

Ans. As stated by SEO agency India, Rankbrain got coined by Google’s Core Algorithm in the year 2015 which incorporates machine learning that helps to segmentize the most relevant result to the search engine query. Here, it is believed that the query now goes through an interpretation model. This further helps to streamline relevant results. As it is handled through artificial intelligence, one can filter the most relevant results and thus have a more exceptional ability to answer user questions.

Q12. What are doorway pages?

Ans. Doorways are particular pages that are purposefully created for specific search queries. These are somewhat to influence the user to stay on a particular site. This is counted as a bad technique for users as it only takes the user to the same destination.

Q13. What is Google Sandbox?

Ans. This is generally a probation period for new domains and websites when they have pushed to the production/live stage. The newbie website is checked by the bot which then gets analyzed on various parameters. This is said to at least take 45-90 days for it.

Q14. What is Funnel in Goals?

Ans. Well, this is a part of Google Analytics, which has four types of the funnel. From that, the foremost stands as a goal funnel. It is a series of web pages which you expect your website users to follow, to complete a non-transactional goal like newsletter signups, downloads, etc.

Q15. What do you mean by Latent Semantic Indexing?

Ans. LSI or Latest Semantic Indexing is also called Latent Semantic Analysis. This shows secret (latent) relations between words or semantics in order to improve the information. It extends a significant step forward for the field of text comprehension as it accounts for the contextual nature of language.

This works well on static content and on small sets of content and documents. LSI also allows documents that are clustered together that are based on their thematic commonness which is a very useful capability for early search engines.

Q16. What do you mean by the term Web Traffic?

Ans. In the term of SEO, web traffic means the number of online users using your website or being online at a certain point. Each person who stays online is recorded as an online visitor or potential visit. Web traffic is specific to each page of your website, so be it a single page or a complete website, the footfall over the website is considered as web traffic.

Q17. What are Backlinks?

Ans. Backlinks are the links from one website to a page on another website. Search engine giant-Google and others consider backlinks for a specific page. Pages with a high number of backlinks tend to be rich for ranking over search and may increase the authority of the page.

Q18. Are Social Media Sites good enough to attract an SEO approach?

Ans. Well, social media is an overall giant and evolving thing in the recent past. Be it Facebook, Twitter, Instagram, Linkedin, and others these have become brands that will excel your business to receive greater exposure. Social media and SEO don’t have direct links. But if you want to excel, you can share links over social platforms for better reach. Many SEO agencies in India like Page Traffic, Growth Hackers Digital, and more are the best options.

Q19. Which one is important: Quality Content or an Enormous Amount of Backlinks?

Ans. According to me, quality content is the best form of digital marketing over an enormous amount of backlinks. Through quality content, you can get along with search engines that can rank your web page or entire website which will stand credible in the eyes of search engine giants.

On the other hand, an enormous amount of backlinks will also stand a doubt whether the link is credible or not. Further, there will be a chance of stuffing your content.

Q20. What is a BERT Algorithm?

Ans. Firstly, BERT Algorithm stands for Bidirectional Encoder Representations from Transformers. This stands as a deep learning algorithm that is related to natural language processing. Further, this also helps a machine to understand a sentence with its meaning.

Q21. What things does one need to include for SEO Audit?

Ans. If you want to reach out more through your content, an SEO audit is a must that will let you know the loop-holes of your text. Contrary to the olden days, your site needs to be mobile-friendly and optimized for user intent. According to recent days, search engines have algorithms that crawl through your website and compare your website in regards to different ranking factors.

Q22. What is the role of content in SEO?

Ans. Content is the food for a website. Gone are the days when this was used to fill up space, with the change in time-content has become superior. With the advancement of content, this includes-quality content that generates high CTR, helps to generate backlinks, this allows to incorporate keywords, it also amplifies greater user-experience.

Q23. What do you mean by Keyword Stemming and how it is beneficial for SEO?

Ans. As done by Google, this is a simple form of coming-up with variants of the parent word. Stemming or keyword stemming refers to Google’s ability in coming up with new variants of a single word that is being searched over a search bar. To encourage this phenomenon, Google has used keywords stemming from its algorithm for a long time.

Q24. What should be the Meta Title and Description’s Length in SEO?

Ans. Google approves 50-60 characters for Meta title or Meta Tags and ~155-160 characters for Meta Description.

Q25. What are the important factors for improving Google Search Rank?

Ans. One can improve and optimize search engine result pages (SERP) without any delay. This includes, improve your website’s user experience, content optimization for SEO, get more backlinks, enhance page speed, improvise broken links, optimize image, incorporate H1 & H2 header tags, optimize for local search, incorporate the value of voice search, and aim for rich-snippet.

Q26. What is Search Engine Marketing and how it is different from SEO?

Ans. Search Engine Marketing or Pay Per Click (PPC), is the practice of marketing where paid advertising is taken into account. Here advertisers take precautions to bid on certain keywords that may lead them to own that keyword and get known through them. These ads are known as pay-per-click ads which come in a variety of formats. This includes small, text-based ads, whereas other product-listing ads, visual, product-based advertisements.

On the other hand, SEO mainly deals with search engines and ranking. As this is an organic form, this earns you a free spot in the search result that hones relevant content on a given searched result.

Q27. What do you mean by SERP and what are the key elements for it?

Ans. SERP or Google Search Engine Result Page is unique for each search query based on the keywords and phrases used by the user or target audience. This is an important form for a higher company’s website rank that incorporates searches of the website. Key elements that this includes- knowledge graph, featured snippet, an answer box, image, and more.

Q28. What are the AMP pages in SEO?

Ans. This is also called Accelerated Mobile Pages (AMP) which helps webpages to be mobile-friendly. With the rise of web page optimization and higher loading speed, people’s internet usage has got clutched in just seconds. To meet the ends of the rising online user trend, web pages need to adapt mobile phones that will give information in a short time.

Q29. What is Keyword Density?

Ans. The number of times a specific word gets repeated in content or the context is known as keyword density.

Q30. What are Alt Tags in SEO?

Ans. This is also referred to as ‘Alt Attribute’ or ‘Alt Description’ is the unique name suggested to the image that helps it to get ranked and read by search engines. Applying images to Alt Tags helps search engines to understand your products (especially for eCommerce sites) and helps them to rank.

In the Nutshell

So, these ultimate 30 questions are the top most asked questions by the best SEO Agency in India. Starting from what to varied branches, search engine optimization has turned 360 degrees with its elements and more.

Do write us your most assumed question that might leave your puzzle so that we get you its answer before you face the grills of the final round for the selection.

Also Read: Top Digital Marketing Services You Need to Harness for 2021

All the Best!

Written By – Deboshree Mazumdar

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Institute of Film Training
and Digital Marketing