Digital Marketing Cheat Sheet for 2019!
Every year, significant new technologies come out, and existing technologies get smarter thus making prospects get savvier and bombarded with marketing.
This will continue to happen every year at a faster pace obviously. This being a powerful push, Garage Media’s goal of marketing — and digital marketing, in particular — has always been the same, i.e taking advertising to a whole new level. The only changes that will continue occurring are where the attention goes, and that’s what we will be leveraging.
Without further ado, here are five digital marketing strategies we have envisioned for 2019.
Everyone talks about Artificial Intelligence (AI) but it is a herculean task to understand it. Think of AI as a bunch of computers that can analyze things rapidly on their own. They are able to better understand behaviors and patterns by going through data.
Garage Media uses AI on a daily basis. For example, we work with clients who have shopping centres. In an effort to help them increase footfall, we want to drive the right type of prospects. What better way to find the right prospects than by analyzing current and past footfalls? We download the demographics data and leverage AI to identify what zip codes and neighborhoods we should target and even what attributes the customers have in common. In the past, this would take days to analyze.
For some reason, businesses have been slower to adopt chatbots than expected. But by 2022, it’s estimated that chatbots will help businesses save over $8 billion per year.
Chatbots can help with customer service tasks and tie into your various systems to answer repetitive customer questions like: “When will my package be delivered?” “What time is my appointment?” “Where are you located?”
Bots can also be used to warm prospects, schedule sales appointments and help make purchases. We recently set up a bot to help a client close contest queries without ever needing a human. It asked all the questions that a human would ask and was designed to include emojis to make the conversation sound more natural.
One thing to keep in mind is that chatbots are not meant to replace complex human conversations. They can help, but they are still evolving and improving.
Local Influencer Marketing
While influencer marketing is not a new topic, the focus on ‘local’ influencers is. Unless you run a massive global brand or a widespread e-commerce business, chances are your marketing is mostly local.
While it’s “cool” for an influencer or celebrity to endorse your product or service to their millions of social fans, it can be short-lived. We partnered our clients with local influencers to put together long-term campaigns and promotions and it turned out to be a raging success.
Video is still at the top of content marketing. The only thing better is live video.
There are two key action steps to move the needle with live video. First, it’s important to create a robust content strategy.
Keep in mind that video should be the starting point, but these assets can be leveraged across multiple platforms and turned into other forms of content (audio, blogs, white papers, infographics, social media, etc.).
Step two is to pick the platform to focus on — Facebook Live, YouTube Live, Instagram Live, Periscope, or even Livestream.com. Right now, we are advising our clients to focus more on YouTube Live and Instagram as the space is less crowded. Keep your videos fun, engaging and create experiences along the way.
Voice search will be the next disruptor.
To capitalize on this trend, We suggest optimizing your website for voice search. To do this, you must understand what your prospects are searching for. Keep in mind that audio queries are conversational and longer. A prospect searching for a restaurant wouldn’t say: “Alexa, restaurant,” but something like: “Alexa, what restaurants are serving dinner now?”
The second step is to incorporate those questions and phrases throughout your website. Build a FAQ section and answer all of those questions you discovered. You could also write blog posts on the various topics and questions, but the best way is to naturally incorporate the particular phrases. If you were optimizing for “restaurants serving dinner now,” you could write content that says, “We serve dinner from 5:00 p.m. to 10:00 p.m. Monday thru Saturday.” This would get picked up and allow you to rank higher with voice search.
While there are several other tactics, these are the five trends in our Digital Marketing cheat sheet we are focusing on for 2019 apart from whatever we already do. With that said, trends do not replace good marketing. The three best ways to stand out from a crowd are to build your brand, tell a great story and provide helpful, authentic content. We do these three things to perfection and leveraging the latest trends on top of it. It is a real GameChanger.